An overview of a typical e-commerce lead funnel
In the context of e-commerce, the lead funnel or sales funnel typically represents the stages through which potential customers (leads) pass before making a purchase. Unlike traditional lead funnels in B2B scenarios, e commerce funnels are adapted to the unique buyer journey of online retail.
Here’s an overview of a typical e-commerce lead funnel:
Awareness: This stage involves generating awareness and attracting visitors to your e commerce store. Potential leads might find your store through various channels such as organic search, paid advertising, social media, influencer marketing, content marketing, or referrals.
Interest/Consideration: Once visitors land on your website, the goal is to capture their interest and encourage them to explore your products. Providing engaging content, clear product information, high-quality images, user reviews, and comparisons can help visitors consider their options and move toward a purchase decision.
Desire/Intent: At this stage, leads have shown a keen interest in specific products. They might add items to their cart, create wish lists, or sign up for newsletters or alerts about product availability or discounts. Implementing strategies like abandoned cart emails, limited-time offers, or personalized recommendations can help convert intent into action.
Conversion/Purchase: This is the ultimate goal of the funnel. It’s when leads become customers by completing a purchase. A streamlined checkout process, multiple payment options, transparent shipping costs, and easy returns contribute to a positive buying experience and facilitate conversions.
Retention and Advocacy: The funnel doesn’t end at the purchase stage. Happy customers often turn into brand advocates. Encouraging post-purchase engagement through follow-up emails, loyalty programs, excellent customer service, and requesting reviews or referrals can help retain customers and drive repeat purchases. Never miss a hot lead!
Our experts at Upwise will assist your business to ensure you capture and nurture prospects at the perfect moment, increasing your conversion rates. Schedule a free 30’ consultation call to get started.